Sustainable Fashion | CASUAL PRO CLUB

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  Pack Them Well. Before traveling with a dress shirt: Button the shirt completely. Put a plastic or cardboard band — the kind that come inside new shirts from the store, or from the cleaners — inside the collar (to help support the collar and maintain its shape.) With the shirt front-side down, place a sheet of paper or tissue paper on the back of the shirt before folding it (to avoid creases). Use soft cases, like these, to keep the shirts in good condition. When piling the shirts, alternate their directions. Insider Tip: Wrinkle-Free Traveling. “I travel with a small spray bottle, and then I fill it with water,” says Bruce Pask, Bergdorf Goodman’s men’s fashion director. “When I unpack, I just give the shirts a quick spritz and tug on the bottom of the hem, and then the wrinkles kind of come out naturally without needing to press it again.”

 T-Shirts The designer Tony Melillo, whose eponymous line of super soft T-shirts (ATM) is beloved by T’s web editors, wears a white T-shirt almost daily. Here are his simple tips for taking care of them. Wash Gently. Melillo suggests washing T-shirts with cold water and drying on permanent press to avoid wrinkles. Also, try OxiClean. “I’m not saying it’s going to take away pit stains but I put it in everything.” Stash Carefully. Folding T-shirts keeps them fluffy. Melillo suggests folding in the sleeves toward the back, and then folding the T-shirt in half once crosswise, to avoid creating extra creases. And keeping them in a light stack on the shelf. Don’t hang your T-shirts: He says it creates unsightly hanger marks, and it stretches them — T-shirts can grow an inch just from gravity’s effect on cotton.

  Pants "Clean pants twice during the summer. And then when you’re done with the season, clean them once again before you put them back into your closet." —Bruce Pask, men’s fashion director at Bergdorf Goodman, a department store that specializes in luxury goods. To avoid high-maintenance care, Bergdorf Goodman’s men’s fashion director Bruce Pask recommends being mindful of the types of pants you buy in the first place. “I’m not a fan of a linen pant,” he says, for example. “I think they’re far too wrinkle-prone and fragile.” Instead, he sticks to worsted wool pants in the summer and wool flannel in the winter, both of which you can clean at home yourself. Pask’s other low-maintenance pants rituals include: Don’t Overwash. “I think your regime is a very personal choice but I would say, depending upon how heavy the rotation, clean pants twice during the summer. And then when you’re done with the season, clean them once again before you put them back into your closet.”

 Insider Tip: Buying. Even if a pair of pants says it was prewashed, Pask cautions that a bit of shrinkage will inevitably happen in the laundry. “I make sure to give a little bit of allowance for shrinkage when I buy them.” Never Underestimate Moths. During a traumatizing moth infestation (from a European hotel, during fashion week), Pask discovered Insects Limited’s pheromone traps. “I order from them on a yearly basis and I’ll just get a set of traps and put them throughout the house just to have as a preventative measure.” For the less gung-ho, T’s market editor Angela Koh recommends stuffing drawers and closets with sachets of lavender to repel the pests and keep things smelling nice. Hang Mindfully. Instead of organizing pants by color, Pask suggests arranging them by season, keeping lighter-weight pants together on one end of the closet and heavier ones together separately — so that you can easily find what you’re looking for while getting dressed. Travel Smart. “Since I go to Italy so often for work, I bought an Italian travel iron there because no matter how good the adapters are with things like hair dryers and travel irons, the voltage variance is just never quite right and you end up blowing out the circuit of the item.” He also travels with a lint roller, and suggests a retractable option: Flint rollers are compact and keep the refillable lint sheets safe in your bag.

  Prepare to Sew. “Buttons just pop. It just happens. So whenever I’m at a hotel, I always take the sewing kit and just leave it in my luggage. Don’t be above taking them home — that’s what they’re there for.” (If you prefer something with nicer thread and tools, Sweethome tested 9 sewing kits to find the best.) Denim Jeans may be the most low-maintenance pants of all. According to Daniel Corrigan, half of the design duo behind Simon Miller, “Wearing raw denim consistently and not washing them will give you a more interesting pair of jeans down the road.” But he also adds that washing won’t hurt them, and turning jeans inside out will protect the indigo hue. Similarly, don’t worry about how you store your denim, whether folded neatly in a drawer or tossed into a pile on a chair — "the great thing about denim is that it’s not delicate"— and don’t think twice about wearing it every day, or getting holes. "The knees are typically the first to get worn out, but denim looks great with ripped knees!"

 The longer you wait to remove a stain, the less likely you’ll be able to remove it. —Johnny Xirouchakis, general manager of Madame Paulette, a high-end, New York City cleaner. Madame Paulette, the gold standard for New York cleaners, is a fashion-world fixture (Vogue and Anna Wintour are clients). According to the company’s general manager, Johnny Xirouchakis, “It’s been proven in studies that the longer you wait to remove a stain, the less likely you’ll be able to remove it.” And his do-it-yourself stain-removal tip couldn’t be simpler: Wet a cloth with cold water. (Avoid using paper towels so that they don’t shed on your garment and create more of a mess.) Add a drop of dish detergent to the wet cloth. (Xirouchakis suggests using “a citrus-based soap — anything that smells like lemon or orange.”) Place another cloth beneath the stain if you can.

 Press on the stain, over and over, to lift it out. Resist the urge to rub, or you might damage the fabric. You can let the stain sit overnight, even in water, before putting it in the laundry. Or you can wash immediately after treating the stain. Here, Madame Paulette’s experts share how to safely remove other kinds of stains at home — on garments that can be safely cleaned with water. Follow each instruction by washing the garment as you normally would. Blood or Ink. With a cloth underneath the soiled area, re-wet the stain with ice cold water. Using a Q-Tip or small towel soaked in a cleaning solution (5 ounces water, 1 ounce ammonia, 1 ounce peroxide, 1 ounce color safe detergent) lightly tap the stain, pushing it onto the cloth underneath.

 Dirt. Remove any chunks of mud carefully. Place the garment in lukewarm water and move it around to loosen and remove as much dirt as possible. Apply detergent to the stain and re-soak for half an hour; rinse and repeat. Tomato. With a butter knife or spoon, carefully pick up any excess tomato sauce. Dab detergent onto the stain and, from the underside of the garment, rinse with cold water (to push the stain out of, instead of back into, the garment). Coffee. Flush the stain with cold water. Then apply a mild cleaning solution (6 ounces water, 2 ounces color-safe detergent) until the stain comes out. If that doesn’t work, try a tougher solution (2 ounces water, 2 ounces color-safe bleach).

 Jewelry "The most important thing when you buy a piece of jewelry, is to ask the salesperson how to take care of it." —Rebecca Selva, creative director at Fred Leighton, a curator of vintage jewelry. Simply put, when it comes to jewelry, “Common sense is critical,” says Fred Leighton’s creative director, Rebecca Selva. She elaborates: Swimming or Exercising? Take It Off! “Diamonds, you know, are the hardest gemstone. They certainly can be worn and enjoyed every day. However, they are a gemstone that can chip." So take them off when you might knock the band into other metals, such as while lifting weights — or even packing up to move. And especially in the water. “A ring can loosen on your hand — and try finding it in the ocean." Ask for Advice When You Buy. “The most important thing when you buy a piece of jewelry, is to ask the salesperson how to take care of it." Don’t Fix It Yourself. Ditch the do-it-yourself mentality when it comes to jewelry. “You can actually damage it more by trying to repair something,” Selva says. But before taking it in to the professionals, put broken jewelry in a Ziploc bag — so that you don’t lose any gemstones, pearls or metal pieces en route to have the item repaired. “Or if a strand of pearl breaks, tape the ends or tie a knot if you can — make sure those ends are somehow sealed.”

 Keep Things Organized … and Cool. “Diamonds can scratch other diamonds and diamonds can scratch other gemstones, so keep them separate.” Some stones are vulnerable to heat — like opals, turquoise and coral — so don’t keep them somewhere warm or in direct sunlight. It will affect their coloring. Don’t Scrub Too Hard. Selva recommends soaking most jewelry in lukewarm, sudsy water (or water with lemon), to loosen up the grime, and then very gently cleaning with a soft brush. Remember, a ring gets the least dirty on top of a stone. It’s the underside that gets the dirtiest because that’s the part that touches the natural oils and lotions on your skin. Avoid hot or cold water (radical temperature changes can affect gemstones) and soaking porous gemstones (turquoise, pearls, opals). And don’t forget to close the drain! Handbags Have you ever bought a new leather handbag or briefcase that came in a cotton drawstring pouch? That pouch is called a dust bag — it’s not just fancy packaging. “They help isolate your bag from dust and touching items that may discolor or damage your bag,” says Jed Winokur, Coach’s archive director. He says that regularly storing handbags inside them at home is one of two ways to prevent damage. Here are his other tips:

 Keep handbags stuffed “to help retain their shape.” Acid-free tissue paper (preferably unbuffered) is best; newspaper can cause discoloration and damage over time. Winokur suggests wrapping metal hardware with tissue as well, to safeguard against marks on the leather.

  "In order to keep them in premium condition, dress shoes should not be worn for consecutive days." —Paula Gerbase, artistic director of John Lobb, which specializes in luxurious men’s shoes. Because there are so many kinds of shoes, we polled four different experts on the proper care of your shoes: Paula Gerbase, artistic director, John Lobb (bespoke and luxurious men’s shoes) Tull Price, founder, Feit (handmade leather footwear) Percy Steinhart, president and creative director, Stubbs & Wootton (fashionable slippers) David Mesquita, vice president, Leather Spa (a repair service with high-end clientele) And they had shockingly similar advice: Use Shoe Horns. “They are indispensable for keeping the shape of the shoe,” Steinhart says. Gerbase adds that the simple little tool “ensures that the backs of the shoes are kept intact.”

  Don’t Toss Shoes Into a Pile. To prevent shoes from being wrinkled or smushed, every single expert suggests storing them with shoe trees — the foot-shaped devices, available in wood or plastic, that help a pair keep its shape. “If not, clear space on the floor and keep them as neatly as possible,” Steinhart says.

 Do Regular Maintenance. “Always check your shoes after wear before placing them in your closet,” Mesquita suggests. Wipe leather clean with a cloth or brush before putting away, and brush off suede of any dust collected during the day. Condition Regularly. “The biggest misconception I suppose is that leather shoes only need waxing,” Gerbase says, “whereas the conditioning cream is a vital step in maintaining the quality and softness of upper leather.” Here’s how Gerbase recommends you condition your shoes: Wrap a soft cotton cloth tightly around your index finger and dab in the cream. Apply to the shoe using small circular motions (no sweeping movements). Leave the cream to seep into the leather for around 15 minutes and then brush off excess with a soft brush.

 Price suggests conditioning your shoes just once or twice a year, usually after the winter months. “With all the snow and salt in the streets, the leather will become dry and cracked and will need to be conditioned to prevent damage to the uppers.” Let Soggy Shoes Dry — Naturally. “If you get caught in a storm and your shoes become soaked, make sure to let them air dry in an open space laid flat before storing them away,” Price says. “If you store them damp, the uppers may become deformed and you may lose the shape of the shoes.”Gerbase adds that if the shoes are wet from rain or snow, you should immediately rinse them in clean water before allowing them to dry in order to avoid the white marks that appear on the upper leather. Insider Tip: Sole Repairs. “The tips of soles are what wear out the soonest and you can just get the tip portion of a sole replaced versus replacing the whole sole,” Mesquita suggests.

  Invest in Cedar. “Cedar is good to absorb moisture and freshen shoe interiors,” Mesquita says. “I myself use them on my sneakers after I wear them!” Some cedar options include shoe trees and little sachets. Give Nice Shoes a Rest. “In order to keep them in premium condition, dress shoes should not be worn for consecutive days,” says Gerbase. Waiting “allows the leather to dry and breathe in between wears, and lets them rest with their shoe trees which in turn reduce creasing.” Price adds: “I leave them somewhere where a light breeze can hit them to ventilate.” Insider Tip: Heel Replacements. Don’t wait until you hear a clicking noise to replace the heel of your shoe. Mesquita says to bring the pair in as soon as the heels look worn down to avoid more costly repairs down the road. Knitwear, pleating, twill, denim—a significant portion of the clothes that we buy online or in stores are produced in an assembly line in textile factories around the world. This type of clothing is called “ready-to-wear.”

 “Ready-to-wear” (known as prêt-à-porter in French) is a fashion industry term that signifies that an article of clothing was mass-manufactured in standardized sizes and sold in finished condition—rather than designed and sewn for one particular person. Most of the clothing that we will buy in our lifetime—from sweatshirts to denim, cardigans to handbags—is ready-to-wear, which means it was purchased “off the rack.” A Brief History of Ready-to-Wear Fashion Before the 1800s, almost all clothing in the world of fashion was bespoke or made to measure, meaning it was sewn by seamstresses and tailors for individuals. During the War of 1812, the US government began mass-producing military uniforms, making them one of the first ready-to-wear garments in history. The concept of ready-to-wear men’s clothing survived the war, and by the end of the century, most men had access to ready-to-wear clothing lines in department stores.

 At the time, women’s fashion was much more complex and fitted than men’s clothing—including fitted waists, necklines, and sleeves—making ready-to-wear women’s clothing impractical during the era. However, the 1900s brought increased media attention surrounding ready-to-wear clothing in the US which, along with the economic hardship of the era, made ready-to-wear clothing more attractive and practical than bespoke clothing. By the late 1960s, the divide between ready-to-wear fashions and haute couture (the bespoke clothing made by major fashion houses like Chanel or Dior) closed when, in 1966, fashion designer Yves Saint Laurent opened up his first store selling a ready-to-wear line. This paved the way for other designers to make ready-to-wear clothing in addition to their traditional haute couture lines. What Are the Differences Between Ready-to-Wear and Haute Couture? Ready-to-wear clothing and haute couture are two different ways the fashion world approaches clothes making. Ready-to-wear is clothing sold “off the rack,” meaning that it is made in standardized sizes, is usually mass-produced, and is meant to be purchased and worn immediately, often without alteration. Haute couture refers to high-end, custom clothing made and tailored exclusively for the wearer. Almost all major fashion labels (like Gucci, Lacroix, Prada, or Dior) make and show prêt-à-porter or ready-to-wear collections, in addition to their haute couture lines. Other differences between ready-to-wear and haute couture include:

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Tennis clothing

 Fashion styles are constantly evolving, but there are certain trends that appear over and over again on runways and in street style. Learn more about the different types of fashion styles that influence popular fashion trends, and find your own personal style. Fashion may be all about finding unique ways of dressing, but sometimes it helps to have a blueprint. Below are some of the broadest categories of fashion to help get you started. 1. Sporty: Sporty style, also known as athleisure, takes elements of athletic wear, like leggings, bike shorts, and oversize sweatshirts, out of the gym and onto the streets. 2. Bohemian: Also known as “boho” or “boho chic,” bohemian style borrows from the 1960’s hippie aesthetic and festival culture. The style incorporates earth tones, natural fabrics and dyes, and prints and accessories from around the world. The hallmarks of boho style are flowing maxi dresses, long skirts, bell-bottom pants, large brimmed hats, fringe, suede, and slouchy handbags. 3. Grunge: Inspired by grunge music and the subculture that originated in the ’80s and ’90s Seattle, grunge fashion features thrift-store finds like plaid flannel shirts, oversize knits, and feminine dresses styled in a subversive, disheveled way. Grunge looks often include ripped jeans or tights, unkempt hairstyles, and black boots. 4. Preppy: Preppy style is inspired by the clothing and uniforms traditionally worn at private East Coast prep schools and Ivy League colleges. Preppy style often takes inspiration from upper-class sports like polo, sailing, tennis, and horseback riding. Preps are known for wearing polo shirts, Oxford shirts, argyle sweaters and socks, cloth-wrapped headbands, boat shoes, blazers, pearls, cardigans, and khaki pants.

  Punk: Punk fashion is inspired by the subversive punk rocker styles of the ’70s and ’80s and comprises many subcultures, each with its own specific style codes. Some overarching elements of punk style include leather jackets, deconstructed blazers, ripped fishnet stockings, skinny jeans, and chunky black boots. Provocative messaging, band logos, and customization with safety pins and patches are common themes in punk clothing. Punk grooming includes heavy black eyeliner, mohawks, dyed hair, and spiked hair. 6. Streetwear: Streetwear is a casual fashion style that first became popular in the 1990s. It incorporates comfortable yet trendy clothing such as logo T-shirts and crop tops, hoodies, baggy pants, and expensive sneakers. Streetwear takes inspiration from both hip-hop and skater style, with the added element of intentional product scarcity. Followers of the latest trends in streetwear are known as hypebeasts, and many go to great lengths to procure limited-edition designer baseball caps, hoodies, sneakers, and more. 7. Classic: Classic style is an umbrella term for a polished everyday style that incorporates elements of workwear, such as blazers, pencil skirts, and khakis. This more professional look is appropriate for the office and other settings where you want to look your best. 8. Casual: Casual style is what you might wear on the weekend. Think jeans, comfortable T-shirts, and sneakers or flat boots. Both streetwear and sporty style might be considered types of casual styles, but casual style can also lean preppy or hip.

  Decide on your niche Starting a clothing business is a very personal journey. You’re probably a creative person, with something different to offer in a fast-moving industry. It’s likely that you’ve spotted a gap in the market, or have a unique design in mind for a specific customer group. Whatever your inspiration for starting up, it’s important to define your niche from the out-set. Are you looking for information on how to start a fitness clothing brand or a sports clothing line, for example? Maybe you’re planning to build a fanbase for one specific item, like the world-famous Fred Perry shirt. Or it could be a particular style that you have in mind for your clothing line – like the pared back, design-focused children’s products sold by lifestyle brand Scandiborn, or menswear that nods to your own unique heritage? It could also be a clothing business that’s born out of a particular need or ethos, from cruelty-free clothing to premature baby accessories. Know your niche, and bear it in mind. Even if you branch out and introduce lots of other designs as time goes by, your original idea gives you heritage, a guiding principle, and a reason to be remembered. 2. Build your budget or business plan If this is really just a shoestring idea, and you’re testing your designs on a small scale, you might not need a full-on business plan to get started. Watch out though, if your idea takes off you’ll want to scale pretty quickly, so it makes sense to keep even a rough plan in the background.

 A common question is 'how much does it cost to start a clothing line?', and while it may be possible to do it on just a few hundred pounds, it's far more likely to cost thousands. According to Make it British, 50 per cent of startups spent over £15,000 launching their UK-made brands. Bear in mind, the fashion industry is notoriously difficult to predict. Plans will need to be flexible and there are no guarantees, so you’ll need to be up for the challenge. Creating a budget… For the first few months at least, it pays to keep things simple. Starting with one design which you love, know how to manufacture (or buy) and have had great feedback on may be much easier than launching with a lengthy product catalogue. It helps to have a fixed figure in mind, and decide how you’re going to spend your funding, along with what you want to achieve. Try to allow room for flexibility – you may not know the price of specific materials yet, for example, or manufacturing costs – but having that original budget in mind will help you make the decisions that drive your first sales.

 Your budget will also depend on whether you plan to design and make the clothes yourself (or with a manufacturer), or buy clothes from designers at wholesale price. Either way, start small. Invest in smaller designers and/or basic equipment to start off with and as demand grows, you can review your key outgoings. Read our guide on how to budget and download a free budget template. … and/or a clothing line business plan If you need a business plan – perhaps to secure funding or other support – start off by nailing the basics. You’ll need to give an overview of your business, including an executive summary, and a clear outline of how your clothing line is going to start, grow and prepare to scale. You’ll also need to include the analysis you’ve done, to understand your target market and any competitors. Remember, this does need to be data-oriented, concrete and preferably something you’ve done with external sources. It can’t just be your personal view of what’s wrong with the current market options (although there’s a place for this too!). Your plan should also outline who’s involved in your business and what they do, whether it’s just you, or you’re working with anyone else. You’ll need to leave room for the product(s), of course, and talk about any plans you have for branding, sales and marketing, as well as operations.

 Finally, whoever’s reading your plan will be most concerned with one thing, and that’s the money. You’ll need to finish off with a solid section clearly outlining your business’ current financial position (even if this is very initial), priorities for growth, and how their investment will help things to fly. 3. Organise your business Even if you’re not writing a full-on business plan, the same principles apply when organising your startup. You may be planning just to buy a sewing machine and get straight to work, but even this is a time and resource commitment. If you’re investing effort and have goals for the future, put down in writing how your business will take shape, including plans and ideas for: Your location(s) Are you working from your bedroom but aiming to move into a small studio? Remember, certain rules apply for online businesses, or market stall traders.

  How it works Is it going to be you selling pieces on a stall for now? Or are you going to be an online retailer? Could Facebook Marketplace or Instagram be a good place to start? If so, check out our guide on how to sell on Facebook Marketplace and how to sell on Instagram before you get started. Read more about online retailer insurance. Maybe you’re even planning to open a bricks and mortar shop. Whatever option you go for, most businesses will need to get set up with HMRC for tax purposes, and factor in time to sort out any licenses or permits (especially if you’re planning to trade on the street or at a market). You'll also need to research the rules you must follow before selling clothes online, buying from or selling abroad, or storing personal details from your customers, fanbase or even your suppliers.

  How it works Is it going to be you selling pieces on a stall for now? Or are you going to be an online retailer? Could Facebook Marketplace or Instagram be a good place to start? If so, check out our guide on how to sell on Facebook Marketplace and how to sell on Instagram before you get started. Read more about online retailer insurance. Maybe you’re even planning to open a bricks and mortar shop. Whatever option you go for, most businesses will need to get set up with HMRC for tax purposes, and factor in time to sort out any licenses or permits (especially if you’re planning to trade on the street or at a market). You'll also need to research the rules you must follow before selling clothes online, buying from or selling abroad, or storing personal details from your customers, fanbase or even your suppliers.

  Who’s running things? Even if it’s just you managing the business, are there any other key people involved who you’re going to rely on? For example, a designer, accountant, people to help you with setting up a stall, storage etc? Your product catalogue This might just be one hero product, or you could have a long list of items. Be aware of your product list and think about how you plan to manufacture, stock and store pieces, along with particular packaging needs. Sales and marketing We’ll cover this in more detail below, but it’s a good idea to think through your marketing plans and how you’re going to create some buzz around your clothes and designs.

  You’ll want to think about how you might use social media and whether you need a business website, blog, or to print marketing materials. And when it comes to sales, pricing your product properly is important. It’s not as simple as deciding how much profit you want to make. If you want to be a luxury fashion brand, then you need a price point that reflects that ambition. If you’re going for simplicity, then the price should show your no-frills attitude. Read our guide on how to price a product for more on pricing strategies. Insurance You might just be planning to sell items online, straight from your sewing machine, but if you’re investing time and funds, it’s worth protecting your small business from the outset, ideally with a tailored business insurance or clothing/fashion shop insurance policy.

  This can include things like online retailer insurance, product liability insurance, and stock cover. Funding You’ll need some idea of what money you already have, to get your business up and running, and where you can look for additional support. From government-backed Start Up Loans to crowdfunding, our small business finance guide is a great place to start. When it comes to managing your finances, you might find it helpful to read our guide on the best business bank accounts and best accounting software for small businesses. 4. Create your designs For any clothing business, one of the most exciting stages is product development. Even if you only have a design concept for one product in these early days, start getting it on paper or screen, as a sketch. Once you’re ready, turn rough ideas into nailed down digital sketches. Programmes like Adobe Illustrator can do a lot of the hard work for you.

 Sketches done, you’ll need to think about your ‘tech pack’, which is the essential information you’ll give to your manufacturer. It’ll need to include your product’s details and technical specifications, from design and measurements to materials and any extra accessories or features. From there, you’ll need to get started on pattern making and grading, ahead of sourcing your manufacturer. 5. Create your brand As a fashion or clothing pro, you’re likely to be creative. And this will stand you in good stead for developing a brand for your startup clothing company. Pick a brand name that appeals to your target audience. For instance, you might choose a brand name based on the age of your target audience, like Fish & Kids. And if your store features your own unique designs, you could always use your name as your brand's name (just like Tommy Hilfiger and Hugo Boss). Your logo will be an important part of your brand. You might end up incorporating it into your designs, or featuring it prominently on your social media channels. For tips on making sure your logo is memorable, read our guide to developing a brand identity (from choosing colours to a typeface). 6. Start manufacturing Go back to your design work and get everything together. It’s time to take your product to the manufacturers. This is the point where you’ll be sourcing the person (or team) that’s going to take your designs and make them a reality.

 Of course, if you’re intending to make everything yourself for now, or with your own hand-picked team, you can skip this step! This also applies if you’re simply looking to buy ready-made products wholesale, and sell them on. To start your search for the right manufacturer, ask around amongst any contacts you have and get a feel for your priorities. Is it artisan craftsmanship you’re looking to source, or a commercial supplier with an emphasis on speed and dependability? Manufacturing is a crucial part of any clothing business, no matter the size, so spend time finding, speaking to and vetting a good list of potentials. Once you’ve decided, it’s time to have a sample made. Get your chosen manufacturer to run a small batch of your designs and maybe test them against those from another manufacturer. Factor in time to discuss adjustments and improvements, before you pull the trigger on a full product run. Along with your own aims and reasons for starting a clothing line, think about your potential customer. Who are you looking